Warm Up

MoMA PS1’s pioneering outdoor music series Warm Up is one of the longest-running music programs housed within a museum. As an integral part of MoMA PS1’s curatorial program for over 20 years, Warm Up seeks to elevate innovative and underrepresented voices: emerging and established, local and global, and across genres.

We extended a static print identity into an animated social media campaign, feeding off the energy and irreverence for which the series is known.

Event Description Text adapted from MoMA.org