Oolite Arts
What Miami is made of.
Miami was built atop oolitic limestone bedrock, an aggregate chiefly composed of small, round grains which had been carved by the ocean currents. Extending this concept as a metaphor for the artist residency, exhibition space, and programming venue we had been asked to re-name, we arrived at “Oolite Arts,” which similarly connects and re-shapes individuals of the visual arts community in Miami. Rebrand debut: March 2019.
OoliteArts.org
Conglomerate/community logo + logotype juxtaposed with Oolite’s namesake bedrock
Rebrand announcement video; produced and written by the team at Oolite Arts; all camerawork by Marlon Johnson; drone piloting by Juan Castaneda
Video leader logo animation; “What Miami is Made Of” tagline in use
Primary color PMS 305 C, chosen based on the Miami’s well known area code
Business card; 2 × 3.5"; printed 1/1
“Windows @ Walgreens” exhibition guide; 8.5" × 5.5"; printed 4/4 with die-cut windows
“Altered States of Consciousness” exhibition animation; digital invitation + social media
“Altered States of Consciousness” exhibition gallery guide; 8.5" × 5.5"; printed 4/4
April–May 2019 Community Art Classes booklet; 12-page self-cover, printed 4-color process
Talks: Top Curators on Contemporary Art
Spring 2019 poster/mailer; offset 3/3 + spot varnish
Talks—Naomi Beckwith animation; digital invitation + social media
Art Sounds: Contemporary Art in Stereo
Dave Muller + Arthur Baker animation; digital invitation + social media
Residency Programs
Studio Residency: 2020—Miami Beach; social media announcement
Home + Away: Travel Residency; social media announcement
The Block: Short Documentary Contest
City block graphic identity + animation; application announcement
