The Gender & Family Project

Acceptance is protection.

The Ackerman Institute’s Gender & Family Project is a NYC-based program with a mission to empower youths, families, and communities by providing gender-affirmative services, training, and research. GFP promotes gender inclusivity as a form of social justice in all the systems involved in the life of the family.

GFP’s unique mission involves both care (in the form of family mental health) and advocacy. We resolved these two seemingly contrasting energies by combining soft gradients and strong typography. Even the color palette allows for either muted pastels, or vivid neon hues. Together they produce the very specific representation of GFP.