It is better to give than to receive. Inspired by the act of giving rather than by giving a gift, we gifted an idea for our 2007 mailer—GIVE. The lettering to us was both a form of giving the gift that keeps on giving and wrapping our intention—the ribbon having no clear beginning and no defined end. And to point at our intention (rather than the gift) we took away the preciousness of the print by adding a marked history to the paper. By crumpling and re-flattening the print it was as if the gift had already been given and the wrapping paper already effectively been tossed into the recycling pile. With that in mind, it was the thought that counted—and still counts.

Our edition numbered 212. Every package included a signed and numbered print within acid-free plastic, each labeled with a Happy Holidays sticker that we had custom-printed to be used within a pricing gun.

Thank you to Susan Engle.